Having not seen it before (I usually drive a different way), I returned after my shopping, parked up a hill, walked down, and snapped.
It's a beautiful billboard: bold design against late fall sky, burnt orange border checkered along the bottom, metal support and stairs and wires and cables framing it.
I didn't realize till I got halfway home that I had misread the billboard. Instead of a message against drug use (We'ed), I read it (We'd) as a protest against the signs of the times -- spinning, bullying, taunting, worrying, hating, accusing, and especially sorting and othering of those without power and the degradation that comes with it.
A sign of my own dis-ease, perhaps, this accidental misunderstanding.
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